Before You Scale
Get the Go-To-Market Strategy Right
Helping US-based B2B leadership teams from Seed to Series B make the critical decisions before hiring, funding or expanding, guided by brand positioning and consumer psychology.
Karina Karn, MSc
Fractional CMO​
I'm brought in when the next move is high-stakes and precision matters, I identify the blind spots and behavioral patterns that constrain growth long before they show up in dashboards.
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Over a 10-year career as a senior marketing leader I've developed a structured proprietary framework used across global and growth-stage organizations to reduce costly misalignments at critical moments.
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Trusted Expert for NewtonX, the research network used by Fortune 500 brands.
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Consulting
GTM & Positioning Strategy
A focused, executive-level GTM diagnosis. You get absolute clarity on what’s blocking growth, what actually moves revenue and what to prioritise next.
Growth Strategy Advisory​
Private advisory for teams at pivotal moments, where the wrong decision carries long-term cost. Designed for repositioning before expansion, strategic correction ahead of growth investments, or clarity before scaling, hiring, or redefining market direction.
Fractional CMO
Executive-level brand and growth leadership for teams navigating complex transitions.
Alignment across teams and markets, with long-term positioning and growth clarity.
Not ready for a full engagement?
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A 90-minute High-Precision Intervention for companies facing decisions that can't be reversed.
Why customers choose one brand over another
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"What is invisible to others today because your competitive advantage tomorrow." Good stuff Karina!​​​​​​
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Marty Neumeier
Global branding leader and author
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Research
Independent initiatives exploring branding, consumer psychology, and strategic decision-making, from long-form research and publishing to real-world founder advisory.
"I'm very thankful to Karina for her insights and recommendations. Her perspective brought real clarity to our brand. She's an outstanding expert in her field, and it was truly great to hear her thoughts on our brand."
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Vitalik Vinnikov
Co-Founder, V&M Devs
"Karina had already done her homework on my project based on the material I shared. Her feedback was highly effective and concrete."
Jeremy Kemp
Co-Founder, Tech Waves
